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Ignore your mobile... why wouldn't you?.. “Fatal four” campaign continues in Norfolk

The Think! Norfolk road safety partnership has launched its latest push to reduce the number of people killed or seriously injured on our roads by asking them one simple question about the 'fatal four' driving behaviours which cause them - "Why wouldn't you...  Drive sober? Belt up? Ignore it? Slow down?"

The latest campaign reminds drivers that using a mobile when behind the wheel is one of the biggest causes of accidents and fatalities on our roads and urges them to ignore their phone when they're driving.

To launch the campaign a portable flashing mobile phone warning sign has been installed on Norwich's Martineau Lane to target people using a mobile phone in a vehicle and to let them know they've been detected.

The campaign comes as police officers across Norfolk and Suffolk take part in a national enforcement campaign, led by ACPO (Association of Chief Police Officers), targeting drivers using mobile phones starting on Sunday 25 January for one week. Patrols will be carried out across both counties in marked and unmarked vehicles in order to prevent and detect offences.

It's also being backed up with "Ignore it.... Why wouldn't you?" roadside posters and advertisements in Norfolk papers during the week.

 Click here to read the press release about the new campaign

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