About Us
Think! Norfolk is the brand name used by a partnership of agencies committed to reducing the number and severity of casualties on Norfolk’s roads.
The title makes a deliberate connection with the Government’s own Think! advertising, with the inclusion of Norfolk because it is in our County that we focus our work.
The partnership is made up of representatives from Norfolk Fire and Rescue Service, Norfolk Constabulary, East of England Ambulance Service NHS Trust, Safety Camera Partnership, Highways Agency and Norfolk County Council.
The collective work of the partners provides the following:
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Re-engineering the roads and pavements to improve safety.
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Publicity campaigns to change the attitudes that lead to risk taking behaviour on the roads.
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Education and advice on how to reduce road risk
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Training to improve the skills of road users.
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Targeted enforcement.
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Effective emergency response to road traffic collisions
Our work is determined by a commitment to make Norfolk safer and we adopted the Government targets set out in the national Road Safety Strategy ‘Tomorrows Roads Safer for everyone’. This documented that Highway Authorities must aim to achieve by 2010:
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A 40% reduction in the number of people killed or seriously injured in road accidents
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A 50% reduction in the number of children killed or seriously injured
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A 10% reduction in the slight casualty rate
This target was achieved in Norfolk by the end of 2006 and in December 2007 road traffic casualties were at their lowest ever recorded levels. This success has only encouraged the partnership to seek even higher levels of safety and more demanding targets have been set. Our research shows that key road users for casualty reduction are:
Much of the work of Think! Norfolk is therefore aimed at these three groups, but without losing sight of the fact that tomorrows drivers are today’s children.
If you would like to know more about the working arrangements of the partnership please see the download section to the right of this page to download the 'Future of Casualty Reduction 09/10' document.
- If you would like any more information on the Think! Partnership or would like to make an enquiry please click here to contact us.
